I wrote previously (https://devsencore.com/2023/08/24/sitecore-xconnect-purging-tool-keeps-xdb-data-in-check/) about using the Sitecore xConnect purge tool to keep xDB instances in check by removing superfluous data. This can optimise performance, costs and improve overall data quality. Out of the box, the purge tool allows maintainers to trim contact or interaction data based on age (Last Modified date), but in some cases finer grained control is needed. Enter, custom purge conditions.

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One of the crucial components of Sitecore XP’s functionality is xDB (Experience Database), which stores and manages contact and interaction data for use in analytics and personalisation. By default, data is collected and stored for all human interactions and consequently data accumulates over time. It becomes imperative to efficiently manage and clean up stale contact and interaction data to maintain performance and in some cases comply with data privacy regulations.

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